FROM TWITTER TO LATE NIGHT: DO PRESIDENT TRUMP'S TWEETS SET THE AGENDA FOR LATE NIGHT POLITICAL SATIRE?
Austin Peay State University
The president’s interaction with the media has long been a topic of interest and research. As social media becomes more widely used as a tool for both promotion and communication, this research examines the relationship between the president’s personal Twitter agenda and the media agenda, specifically in the instance of late night political satire. Using content analysis, this study seeks to fill a gap in intermedia agenda setting research by answering research questions about the ability of the president to set the agenda for late night political satire. Ultimately, this research seeks to determine if the president is better able to set the agenda of late night political satire monologues through direct Twitter posts from @realDonaldTrump or through traditional White House press materials.